Even for a simple product as cashew nuts, the packaging design appears as a marketing solution to stand out in a shelf. All the identity is based on a little story that was created to become product’s manifesto: “The squirrel liked to eat nuts, but that was before he proved our”. "Nossas" (our) is the name that we gave to the product, based on the manifesto. A funny and different way for branding this kind of product.
Curitiba - Brazil - 2012