Jiddo – Caico de Paula

Jiddo Arabic Tea

Arabic Premium Tea
Canada
2024

Jiddo is a tribute to legacy, warmth, and shared stories.

Named after the Arabic word for grandfather, the brand honors the wisdom and comfort passed down through generations. I was responsible for creating the full visual identity, including logo, illustrations and packaging. The design blends tradition and modernity, featuring hand-drawn artworks that evoke storytelling and the ritual of tea. pop colours tones paired with gold finish reflect the brand’s balance between the classic and new. The packaging feels like a giftable warm gesture from your jiddo. A second line, developed for the B2B market was created to serve hotels and special occasions.

Jiddo_Ahmed Mesallati
Branding, identity & Packaging_Caico de Paula
Website_Ahmed Al-kheerow
3D Artist & Animation_Issam Oubelaid

Carlos de Paula

Toronto . Canada
caicodepaula@gmail.com
behance.com/caicodepaula

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