more – Caico de Paula

Cervejaria Brewger

Craft Brewery
Brazil
2015

Cervejaria Brewger is a craft brewery located in the city of Jacarezinho (“little alligator” in Portuguese), founded by two brothers. The name “Brewger” comes from a combination of the words “Brew” and their last name, “Pruger.” They began production with three beer styles: American Pale Ale, Blonde Ale, and Weizen. While working at 095design, I developed the brand identity, lockup logo, full labels design and illustration.

Branding & Packaging_Caico de Paula (095Design)

Cia. da Barba

Male Skincare & Beard Products
Brazil
2015

Cia. da Barba has developed a special line of products for beard treatment for the modern men. Provided by selected formulas with special oils and petrolatum free, the result is a beard treated with respect that it men deserve. Full branding and packaging line were created so the company could start their business ready to compete with major players at the time.

Branding & Packaging_Caico de Paula (095Design)

Seed of Life

Healthy Snacks Company
Brazil
2015

Seed of Life is a food company offering healthy snack boxes through a monthly subscription service. With over 35 different products from cookies and dried fruits to seed crackers and more, they provide an easy, smart way to enjoy nutritious snacks anywhere. I was responsible for creating the full branding and packaging line, designing all visual touchpoints across the brand, from identity and packaging system to communication materials that conveyed the brand’s natural and wholesome essence.

Branding & Packaging_Caico de Paula (095Design)

Libéri Gastronomia

Restaurant
Brazil
2018

Libéri Gastronomia is a restaurant based in Curitiba, Brazil, known for its inclusive and healthy cuisine. All recipes are free from gluten, dairy, and eggs but with a strong focus on flavor, freshness, and creativity. I was responsible for developing the entire visual identity and packaging system, from concept to final execution, including re-usable shopping bags and menu. The brand design reflects Libéri’s core philosophy: freedom to eat well, with balance and authenticity.

Branding & Packaging_Caico de Paula

Stoll Alimentos

Frozen Meals
Brazil
2010

Stoll Alimentos was created with the purpose of bringing healthy, convenient, and flavorful meals to the consumer’s table. I proposed to the client an unusual visual identity and packaging system for this type of market segment. The design combined clean, geometric shapes to represent and differentiate each meal’s flavor. This distinctive approach helped the brand stand out and secure shelf space in major supermarkets of the city. The project received significant recognition in the international design community, being featured among The Dieline’s Latest Top 10 Package Designs (April 2010) and showcased in Wallpaper* Magazine (October 2010) as an example of innovative food packaging from Brazil.

Branding & Packaging_Caico de Paula (095Design)

Bun Burgers

Burger Shop for Delivery
Brazil
2016

I developed and designed the brand and packaging strategy for Bun Burgers, a local burger joint in Curitiba known for its “ultra smash” style. The goal was to create a bold and modern visual identity that stood out in the city’s competitive burger scene. A mascot was also introduced as part of the complete visual communication system.

Branding & Packaging_Caico de Paula

Carlos de Paula

Toronto . Canada
caicodepaula@gmail.com
behance.com/caicodepaula

Built with Semplice